The Marketing workstation is where you plan content, manage your brand, and keep your online presence in shape. It's organized into tabs: Calendar, Channels, Brand Kit, Library, and SEO/AEO.

Calendar

Open the Calendar tab to plan and schedule posts. Approve a topic, get a draft, then schedule or publish it to your connected channels.

Channels

Open the Channels tab to see every social account you've connected, its connection health, and options to reconnect, rename, or disconnect it. Click Connect account to add a new one.

Brand Kit

Open the Brand Kit tab to view and edit your brand basics: business name, target customer, value proposition, voice and tone, logos, colors, and fonts. This is the one place these live and get kept up to date. The top of the tab shows whether your brand is Ready to share or what's still missing.

Library

Open the Library tab for reusable media: images you've uploaded, plus designs pulled in from Canva where that's connected. Click a design to import it straight into your library.

SEO/AEO

Open the SEO/AEO tab and scan your homepage. You get a score out of 100, a report card, and a short list of what to fix first. A scan costs 30 credits, and you're never charged if your site blocks the scan or shows an error page.

Your score covers whether Google can find and list you, whether AI tools can read your page, your site speed, and your business details. AI answers also lean on things a scan can't see, like your Google Business Profile and reviews, so pair this with Search Console and Bing Webmaster Tools for the full picture.