Plan posts, write blogs, keep your brand in one place and see how your site shows up in search. The workstation has six tabs: Calendar, Blogs, Channels, Brand Kit, Library and SEO/AEO.

Connect a social account

  1. Open Marketing, then the Channels tab.
  2. Click Connect account.
  3. Pick a network: Facebook & Instagram, LinkedIn (personal), LinkedIn Page, Threads, YouTube or TikTok.
  4. Click its connect button and sign in. You'll see the account in Channels with its connection health.

Facebook posts go to a Facebook Page, not a personal profile. Instagram connects through the Page it's linked to and needs a Business or Creator account. Social accounts belong to the business, so your whole team can post to them. You can connect up to 10 accounts per network. Before you Disconnect one, you'll see how many scheduled or draft posts use it.

Calendar

Click New post to write once, pick your channels and tailor the copy for each one. Then click Schedule or Publish now. Needs attention lists posts that failed, were missed or are waiting for your OK.

Blogs

Turn a topic into a full blog draft, then copy it, download it or publish it to your site.

Brand Kit

Your audience, offer, voice, logos, colors and fonts live here. The top shows Ready to share, or what's still missing, like a logo.

Library

Keep the photos, videos and Canva designs you reuse in posts.

SEO/AEO

Enter your website and click Check my site. You get a score out of 100 and a list of what to fix first. The score covers Found by Google, Search appearance, Ready for AI answers, Speed & mobile and Business details. A scan costs 30 credits, and you're never charged when your site blocks the scan or shows an error page. AI answers also draw on your Google Business Profile, so keep that up to date too.